Websituation
A digital campaign reaches potential customers where they spend their time: on social networks or in search results. Our approach is conversion-driven: every campaign has a clear goal, a controlled budget and measured results.
Social media and Google Ads: two complementary levers
- Social media: raise awareness of your offer, nurture a community, reach a precise target (see our article on choosing the right channels);
- Google Ads (SEA): appear immediately when someone searches for your services, as long as you pay per click;
- SEO: lasting visibility, built in parallel (see our SEO page).
A campaign is four elements
- A clear message that speaks to a precise need;
- A target: location, interests, moment of search;
- A fast landing page with an obvious call to action;
- Tracking: clicks, messages, quote requests, cost per result.
Chatbots, GPTs and automation
For projects that call for it, we integrate chatbots, custom GPTs, API connections and automation (follow-ups, qualifying enquiries, syncing with a CRM such as Salesforce). Our article on ChatGPT and your digital strategy covers useful uses and precautions.
What budget should you plan?
The budget depends on your sector, competition and goals. Our advice: start modestly to test a message, watch the results, then adjust. We set a budget and indicators with you before launching.
Included in our plans
The PMEPro plan includes two digital campaigns on the social networks of your choice. FlexiPro provides a number of campaigns and ads adapted to your needs, with SEO and SEA. Example: the A. Murith SA funeral home benefited from Google Ads campaigns with a results report.
- Social media and Google Ads complement SEO.
- A good campaign: one message, one target, one landing page, tracking.
- PMEPro includes two campaigns; FlexiPro adds SEA, CRM and automation.
FAQ
Do I need a big budget for a campaign?
No. It's better to start modestly to test a message and a target, then adjust. We set the budget and indicators with you before launch.
What's the difference between SEO and Google Ads?
SEO builds your organic visibility over time. Google Ads puts you in the results immediately but stops when the budget stops.
Which social networks should I run campaigns on?
It depends on your customers and goal: for example LinkedIn for businesses, Instagram for visual offers, Facebook for the local community.
Is a chatbot right for my business?
If you often get the same questions (hours, prices, booking), yes. It must be able to pass complex cases to a person.
